How much revenue does email marketing generate?

According to research, every time a business spends 1 dollar on email marketing, they receive an ROI of 36 dollars. This return-on-investment rate is higher than those generated by other forms of marketing, mainly social media marketing.

Here is how to use email marketing to maximize your revenues:

1. Collect organic leads to promote your products and services.
2. Offer a lead magnet to attract customers and maximize on-site email captures.
3. Remind customers about their wish list or shopping cart waiting for confirmation.
4. Segment your lead list and send relevant emails accordingly.
5. Send greeting cards to get loyal customers.