Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

What is the formula for impressions?

Asked 2 years ago

Hi guys, I've been using Facebook for advertising my business, and I need to measure my ROAS, impressions, and reach. What would be the best way to work this out? I'm also very new to working with Google ads. How does the CPM work?

Marketing budget Advertising expenses Cost per 1000 impressions (cpm)Impression statistics

Albert Bowen

Friday, November 05, 2021

Facebook and Google Analytics each has its own built-in analytics display system. Impressions are calculated by multiplying the number of Spots by Average Persons. A good average for impression base engagement is between 1% to 2% or better.

Abeeha Qasmi

Monday, May 30, 2022

Impression or ad views refers to the number of times your content or ads are seen on the screen. Professionals make use of different tools and software to track their impressions. The formula for calculating impressions is very straightforward: divide your budget or cost by CPM (click per mille) and multiply it by 1000 to achieve your impression rate.
The impression should not be confused with reach. Reach is the total number of audience or individuals who viewed your ad.
ROAS is the return on every dollar spent on ads. The formula divides the income by the total cost/ ad spend.
CPM is a marketing term that counts the number of digital ad impressions a website receives on one ad. It is used for pricing web ads.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

How to Increase Your Shopify Conversion Rate

Brody Hall

Business Metrics

How to Increase Your Shopify Conversion Rate

How to Use Facebook Conversions API for Your Shopify Store

BeProfit Staff

E-Commerce Business

How to Use Facebook Conversions API for Your Shopify Store

How to Calculate Gross Profit % (Formula, Examples, & Template)

Ashley Stander

Business Metrics

How to Calculate Gross Profit % (Formula, Examples, & Template)

Ashley Stander

Can't find what you're looking for?