How do we get more traffic to our website?

Traffic vs. Conversion Campaign: What's the difference?

What is the difference, and how do I set them up?

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

What does Return On Ad Spend (ROAS) mean?

I have seen the abbreviation ROAS come up numerous times, and I know that it stands for Return on Ad Spend. But what does it actually mean in relation to a business?

Landing page checklist: How do I get my advert approved quickly?

Hi, I want to set up a checklist to get my TikTok advert 100% up to standard before submitting it. I figured that tailoring it exactly to how TikTok wants it would be the best way to get it appro

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

How do I set up TikTok Ad Manager?

Hi, I'm very new to TikTok, but it seems like it could be a good platform for social media marketing. Does anyone know how to set up the ad manager and where to find TikTok's analytics for insigh

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this increme

Google Analytics: How do you analyze a conversion path?

How do I monitor paid traffic in Google Analytics?

How can I check the traffic source, and what is the best method to track the traffic?

What is the value proposition in marketing?

I'm looking for tips on how to write a value proposition. Can someone please give me an example?

What is a good conversion rate for Facebook ads?