Is digital marketing the same as social media marketing?

8 Ways To Increase Organic Traffic To Your Online Store

Learn the best ways to increase your traffic to your online store, as well as learning the difference between organic and direct traffic.

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

How do you optimize an online ad?

How do you optimize a digital ad campaign that is underperforming?

What causes ROAS to decrease?

Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.

Should I advertise my e-commerce store on TikTok?

Hi everyone, is it worth paying to run a marketing campaign on Tiktok, do your products sell?

What is the ROAS on TikTok?

Hi guys, I have a store on Shopify and want to start running ad campaigns on Tiktok. How much does it cost, and what is your average ROAS on this? Is it worth it?

How do you attract customers?

Good evening, I'm struggling to attract customers to my store. I've run social media campaigns, and I tried putting together an email marketing campaign, but the number of customers is a small tr

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

What are TikTok's format guidelines for ads?

Hello everyone, I tried running an advert on TikTok, but, unfortunately, it got rejected and didn't make it live. I'm not sure why my ad wasn't approved. I tried to follow the personality and voi

Are hashtag challenges effective for social media marketing?

For those of you that have tried this, what have your results been like so far? I'm thinking of starting a few different hashtag challenge campaigns for my Shopify store.

Can I advertise my Shopify store on Instagram?

How do I sync Shopify products with TikTok?

Hi everyone, I want to advertise products on Tiktok and wondering if it would be possible for me to link my TikTok profile to my Shopify store?