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TikTok: Is targeting a young audience ideal for long-term profitability?

Asked 2 years ago

I have a vibrant WooCommerce store that has been doing good lately. I am trying to plan for its future growth and profitability. I'm contemplating including Tik Tok in my marketing campaigns because it comprises a youthful generation. With Millenial and Gen Z projected to be the future workforce, I want a platform that can easily capture their attention and buying power for my brand. Am I correct in thinking that targeting this audience on TikTok would ensure my store's long-term success?

Abeeha Qasmi

Tuesday, November 01, 2022

Reports suggest that 62% of TikTok users are between 10-29 years old. It means that the platform is perfect for brands targeting a younger audience. Millennials, followed by Gen Z, are the highest spenders regarding online shopping via social media platforms. This pattern, combined with the interactive ad formats available on TikTok, is the perfect recipe for long-term business success.

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