What causes ROAS to decrease?
Asked 4 years ago
Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.
Dallas Whitaker
Wednesday, June 22, 2022
There can be many reasons why your ROAS can decrease, especially on Facebook. You haven't been side-swiped. That's not how Facebook ads work. Here are the top 2 things that can reduce your ROAS:
- You have fallen prey to target audience exhaustion. Your ad has been shown to most of the audience on Facebook. Consider increasing your warm audience circle.
- Your budget might be too low.
- Your cost per click has been enhanced.
- Your average order value is decreased.
Please follow our Community Guidelines
Related Articles

7+ Best Shopify Dropshipping Apps to Boost Your Bottom Line
Nati Tedeschi
May 2, 2023

5 Strategies to Reduce Your eCommerce Return Rates
Staff Editor
April 28, 2023

Best 12 Product Return Management Software For Ecommerce
Staff Editor
April 19, 2023
Related Posts
Blog
Ashley Stander
Calculate Your Amazon ROAS With This Simple Formula
Blog
Brody Hall
How to Add Facebook Pixel to Shopify
Can't find what you're looking for?