Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

What causes ROAS to decrease?

Asked 2 years ago

Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.

Return on ad spend (roas)Facebook ads Facebook roas Social media marketing

+2

Dallas Whitaker

Wednesday, June 22, 2022

There can be many reasons why your ROAS can decrease, especially on Facebook. You haven't been side-swiped. That's not how Facebook ads work. Here are the top 2 things that can reduce your ROAS:
You have fallen prey to target audience exhaustion. Your ad has been shown to most of the audience on Facebook. Consider increasing your warm audience circle.
Your budget might be too low.
Your cost per click has been enhanced.
Your average order value is decreased.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

Power Up Your eCommerce Plan With This Black Friday Marketing Strategy

Shir Lapidot

Profit Optimization

Power Up Your eCommerce Plan With This Black Friday Marketing Strategy

How to Double CLV: 7 Methods From WooCommerce Sellers

Ashley Stander

Business Metrics

How to Double CLV: 7 Methods From WooCommerce Sellers

5 Simple Steps to Profitable Product Bundling on Amazon FBA

Rebekah Brace

Profit Optimization

5 Simple Steps to Profitable Product Bundling on Amazon FBA

Daniel de Jager

Brody Hall

Shir Lapidot

Marcel Deer

Brody Hall

Brody Hall

Jaques Cilliers

Ashley Stander

Rebekah Brace

Brody Hall

Can't find what you're looking for?