What causes ROAS to decrease?
Asked 4 years ago
Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.
Dallas Whitaker
Wednesday, June 22, 2022
There can be many reasons why your ROAS can decrease, especially on Facebook. You haven't been side-swiped. That's not how Facebook ads work. Here are the top 2 things that can reduce your ROAS:
- You have fallen prey to target audience exhaustion. Your ad has been shown to most of the audience on Facebook. Consider increasing your warm audience circle.
- Your budget might be too low.
- Your cost per click has been enhanced.
- Your average order value is decreased.
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