Social media marketing

CTR Manipulation: 5 Expert Tools & Techniques

Depending on the industry or ad and site type, the click-through rate (CTR) can differ drastically. For example, Wordstream reports that arts and entertainment ...

Are hashtag challenges effective for social media marketing?

For those of you that have tried this, what have your results been like so far? I'm thinking of starting a few different hashtag challenge campaigns for my Shop...

Which social media platform is best for ad retargeting?

Hey guys, what is the best social media platform (e.g. Facebook, Instagram, TikTok) to focus on when implementing ad retargeting?

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

You may be wondering: is it worth it to invest in TikTok ads as part of e-commerce marketing in the upcoming year? Or maybe you were thinking of running some Fa...

Can I insert UTM parameters to social media links?

Hey guys, I work as I social media influencer and I want to know how I can use UTM parameters to help with my campaign performance. How can I add them and on wh...

Will creative ad campaigns give me a good ad performance on Tik Tok?

Should I focus on making creative ad campaigns for my Shopify collection if I want good ad performance on Tik Tok? I have a long-term running Shopify store tha...

Why won't my Shopify connect to Instagram?

Hey all, I have a lot of followers and interaction on my Instagram, and I figured that I could integrate my Instagram profile to my Shopify store and direct the...

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a pla...

How much will it cost to get the top advertising spot on TikTok ads?

I built a Shopify store and developed a cool collection for a diverse crowd. Lately, I have been having trouble increasing my sales, and I have prescribed the i...

Is advertising on TikTok cheaper since it's relatively new?

I am looking for a cost-effective media platform to market my business on that will give me a good bang for my buck. I am afraid that if I go to large platforms...

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting fe...

TikTok: Is targeting a young audience ideal for long-term profitability?

I have a vibrant WooCommerce store that has been doing good lately. I am trying to plan for its future growth and profitability. I'm contemplating including Tik...

TikTok Ads: the best option for beginners at data analytics?

Hi, I've tried to understand the data analytics on social media platforms regarding advertising, but I still find IG and Fb rather confusing. I will be using vi...

Is it worth advertising my Shopify collection on Tik Tok?

I have been looking to capitalize on trendy social media platforms, and I feel like Instagram and Facebook are good options, but they're quite crowded and have ...

What are TikTok's format guidelines for ads?

Hello everyone, I tried running an advert on TikTok, but, unfortunately, it got rejected and didn't make it live. I'm not sure why my ad wasn't approved. I trie...

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and adverti...

How long does a TikTok ad take to get approved?

Good morning, I finally figured out my marketing strategy for social media and submitted a TikTok ad for approval yesterday afternoon around 3 PM. However, when...

How do I allocate enough budget to get my ad to spend on TikTok?

Hi, I've started marketing on social media for the first time, and I'm having trouble getting my ad to spend on TikTok. After doing some research, I read that ...

Landing page checklist: How do I get my advert approved quickly?

Hi, I want to set up a checklist to get my TikTok advert 100% up to standard before submitting it. I figured that tailoring it exactly to how TikTok wants it wo...

Are Instagram ads good for dropshipping?

Hi guys, I want to start marketing my products on my Shopify store on social media. I'm feeling drawn to advertising on Instagram, is this a good idea?

Which online ads are most cost-effective?

Hello, I'm ready to start advertising the products I have available in my e-commerce store. I was thinking of running campaigns on social media and maybe doing ...

What causes ROAS to decrease?

Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.

Should I advertise my e-commerce store on TikTok?

Hi everyone, is it worth paying to run a marketing campaign on Tiktok, do your products sell?

How do I sync Shopify products with TikTok?

Hi everyone, I want to advertise products on Tiktok and wondering if it would be possible for me to link my TikTok profile to my Shopify store?

What is the ROAS on TikTok?

Hi guys, I have a store on Shopify and want to start running ad campaigns on Tiktok. How much does it cost, and what is your average ROAS on this? Is it worth i...

Where is the commerce manager on Instagram?

I learned that Instagram has a commerce manager. Where do I find it?

How do I advertise my Shopify products on Instagram?

Hello everyone. I want to promote my Shopify products on Instagram, where do I begin?

Can I advertise my Shopify store on Instagram?

Pinterest vs. Facebook: Which is better for social media marketing?

When you compare costs and effectiveness of the audience reach and ads. Are Pinterest ads better than Facebook, or vice versa?

How do you run a successful Instagram ad?

Hi everyone, I'm assuming that Instagram would be a great place for marketing my business and its products. However, I'm not sure I know how to do this, and I'm...

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see t...

Is Snapchat optimized for Google pixel?

Hi, does Google Pixel work with Snapchat? Thanks.

What is the age limit for Snapchat?

Morning guys, what kind of audience or age group does Snapchat have on their platform? Would it be suitable for selling esoteric products?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

8 Ways To Increase Organic Traffic To Your Online Store

What Is Organic Traffic? The Simple Definition Even if you’ve just entered the world of eCommerce, are still looking for the most profitable product to sell, or...

Which Facebook ads are most effective for e-commerce?

Which Facebook ads are the most effective at increasing e-commerce dales?

How do you increase the swipe-up rate for Snapchat?

What makes a good Snapchat ad that can be optimized and improve the Swipe-up rate?

Do Snapchat ads work for Shopify?

Are Snapchat ads effective for a Shopify e-commerce store? If it is, how do I integrate it?

How much is an Instagram-sponsored ad?

How much can I expect to pay for sponsored ads?

Are sponsored ads on Instagram worth it?

Should I promote my existing ads to more potential customers?

Is digital marketing the same as social media marketing?

If not, what is digital marketing then?