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How do you run a successful Instagram ad?

Asked 2 years ago

Hi everyone, I'm assuming that Instagram would be a great place for marketing my business and its products. However, I'm not sure I know how to do this, and I'm worried that I end up wasting money. If you've got tips, then that would be amazing! Thanks.

Curt Cleveland

Sunday, January 16, 2022

Yes, Instagram ads are effective for business marketing with over 700 million users on the platform. There is a large audience to reach, in fact of the 700 million users, 200 million users visit at least one business profile each day. It also has a higher engagement rate compared to other social media platforms.

Abeeha Qasmi

Monday, May 30, 2022

Following are the top 6 tips for creating high-performing ads on Instagram:

  1. To improve your ad metrics, it is recommended by experts to use high-quality videos.
  2. Make your video content engaging and creative especially the first 2 to 3 seconds should be attention-grabbing.
  3. First, target your existing customers and audience.
  4. Draft carousel posts with a powerful CTA.
  5. Make use of keywords and hashtags.
  6. It is essential to test your ad campaign against a benchmark to examine the results and improve any shortcomings.

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