Buyer's journeyPosts and articles about Buyer's journeyCommunityDifference between W-shaped and U-shaped multi-touch marketing attribution model?What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?CommunityWhen should I use a U-shaped multi-touch marketing attribution model?When is the best time to use a U shaped multi touch marketing attribution model?CommunityHow easy is it to create a custom multi-touch marketing attribution model?Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is ...CommunityWhat is a time decay multi-touch marketing attribution model?Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!CommunityHow does the linear multi-touch marketing attribution model work?Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?CommunityWhat are some limitations of using a marketing attribution model?For those of you who've used a marketing attribution model, what are some limitations you've come accross?CommunityWhat is a first touch marketing attribution model?Can someone explain this to me in more detail please.CommunityWhat elements make up a good conversion path for a Shopify business?I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain ...
