What is a time decay multi-touch marketing attribution model?

What are some examples of attribution models?

Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models.

What attribution model does Google analytics use?

How do I add dynamic UTM parameters to Google Ads?

I want to track information about the source of clicks on my Google Ads. I know that auto-tagging UTM tags is the default setting to track the source of customer clicks. Since I want to record th

What elements make up a good conversion path for a Shopify business?

I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain loyal to my business. I need to ide

What are the benefits of mapping a customers' journey?

Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

What are the usage scenarios of dynamic UTM parameters?

I recently learned about UTM parameters and how helpful they are to Shopify merchants, and I'm trying to figure out how to make my business operate better. I want to start using them in my busine

How do dynamic UTM parameters measure product success?

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clie

What does UTM stand for?

What is UTM, and how does it correlate with ad campaigns on social media?

What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already