What is a time decay multi-touch marketing attribution model?

What is a first touch marketing attribution model?

Can someone explain this to me in more detail please.

How does the linear multi-touch marketing attribution model work?

Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?

Difference between W-shaped and U-shaped multi-touch marketing attribution model?

What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?

How easy is it to create a custom multi-touch marketing attribution model?

Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do y

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

What attribution model does Google analytics use?

What elements make up a good conversion path for a Shopify business?

I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain loyal to my business. I need to ide

How many touchpoints is a customer journey?

Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey through my store. However, I'm n

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t