Customer journey mappingPosts and articles about Customer journey mappingCommunityDifference between W-shaped and U-shaped multi-touch marketing attribution model?What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?CommunityWhen should I use a U-shaped multi-touch marketing attribution model?When is the best time to use a U shaped multi touch marketing attribution model?CommunityHow easy is it to create a custom multi-touch marketing attribution model?Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is ...CommunityWhat is a time decay multi-touch marketing attribution model?Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!CommunityHow does the linear multi-touch marketing attribution model work?Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?CommunityWhat are some limitations of using a marketing attribution model?For those of you who've used a marketing attribution model, what are some limitations you've come accross?CommunityWhat is a first touch marketing attribution model?Can someone explain this to me in more detail please.CommunityWhat are some examples of attribution models?Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models. CommunityWhat can you discover from mapping a customer journey?I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know th...CommunityWhat is a snap pixel?So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see t...CommunityCustomer journey vs. purchase funnel: What's the difference?Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by mu...CommunityHow many touchpoints is a customer journey?Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey...CommunityWhat are the benefits of mapping a customers' journey?Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?
