How does the linear multi-touch marketing attribution model work?

Difference between W-shaped and U-shaped multi-touch marketing attribution model?

What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?

How easy is it to create a custom multi-touch marketing attribution model?

Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do y

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What is a time decay multi-touch marketing attribution model?

Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!

What attribution model does Google analytics use?

What elements make up a good conversion path for a Shopify business?

I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain loyal to my business. I need to ide

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found

What are the benefits of mapping a customers' journey?

Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?

What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already