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What is a first touch marketing attribution model?

Asked 2 years ago

Can someone explain this to me in more detail please.

Attribution model Marketing Customer analytics Customer journey mapping

+1

Izaiah Moss

Sunday, April 16, 2023

The first touch attribution model focuses on the first action that introduced the customer to the business.  For example, when a customer searches on Google about a product and reads your blog then joins the email newsletter and laterwatches a webinar before converting. The first touch will be organic search.

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