What is a first touch marketing attribution model?

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

What attribution model does Google analytics use?

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

Best practices for increasing MUV to my site?

Hey guys, what are some of the practices/techniques you use to increase MUV (monthly user visits) to your online store?

Which metrics should I track on a marketing dashboard?

Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also decided to invest in a marketing dashb

How do I create a Shopify report of the orders and returns made ?

I want to get an overview of my product performance so I can see what I need to focus on improving in order to increase my profits and revenue for my store. I'm worried that I may not be making e

What is the difference between an SSP and DSP platforms?

When it comes to advertising, what's the difference between a supply side platform and a demand side platform?

How long does a TikTok ad take to get approved?

Good morning, I finally figured out my marketing strategy for social media and submitted a TikTok ad for approval yesterday afternoon around 3 PM. However, when I checked to see if it was spendin

Is dropshipping an effective product sourcing strategy for a Shopify store?

I opened my own Shopify store with very basic marketing knowledge. I purely want to focus on the marketing side of my Shopify store without having to worry about the warehousing and logistics of

Is it beneficial to use augmented reality in e-commerce?

Hi there. I own a furniture e-commerce store, and I have noticed that it is a growing trend within this industry to use augmented reality (AR) to represent products. However, as this involves cre

Can I use cohort analysis to assess customer acquisition strategy?

Hi, I want to gain a greater understanding of whether the quality of customers I am acquiring are improving or degrading. I think that this would then indicate whether my customer acquisition str