What is a first touch marketing attribution model?
Asked 2 years ago
Can someone explain this to me in more detail please.
Izaiah Moss
Sunday, April 16, 2023
The first touch attribution model focuses on the first action that introduced the customer to the business. For example, when a customer searches on Google about a product and reads your blog then joins the email newsletter and laterwatches a webinar before converting. The first touch will be organic search.
Please follow our Community Guidelines
Related Articles
Customer Acquisition Cost in E-Commerce: How to Find Yours
Brody Hall
May 5, 2023
How to Use Snapchat Ads to Boost Your E-Commerce Store
BeProfit Staff
April 27, 2022
Are Pinterest Ads Worth It for E-Commerce Sellers in 2023?
Rebekah Brace
October 31, 2022
Related Posts
Blog
Ashley Stander
A Marketer’s Guide to CPM Across Social Media
Can't find what you're looking for?