What is a first touch marketing attribution model?

What attribution model does Google analytics use?

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

Pros and cons of seasonal marketing in eCommerce?

What are the pros and cons of implementing a seasonal marketing strategy?

How can I create a RFM model?

Hi there. I am having issues with retaining customers and I therefore am looking to implement an RFM model to improve customer experience. However, I do not know how to manually conduct an RFM a

Which metrics should I track on a marketing dashboard?

Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also decided to invest in a marketing dashb

Can the customer checkout dashboard help identify bottlenecks?

Good morning, I have been running a Shopify store over the past couple of months now, and I feel that it could be doing better. I'm looking for a way to identify bottlenecks and optimize my store

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and advertisement positions? Do I have to pay

Does a high return rate influence purchase decision on Shopify?

I'm currently doing product order analysis for orders made over time for my store, and I've realized that I have been incurring a significant loss in profits. My store has a very high return rate

What is the relationship between real-time bidding and ad exchange?

What is the relationship between real-time bidding and ad exchange?

Which metrics do I consider for YouTube ad performance?

Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube

Best practices for increasing MUV to my site?

Hey guys, what are some of the practices/techniques you use to increase MUV (monthly user visits) to your online store?