What is a first touch marketing attribution model?
Asked 2 years ago
Can someone explain this to me in more detail please.
Izaiah Moss
Sunday, April 16, 2023
The first touch attribution model focuses on the first action that introduced the customer to the business. For example, when a customer searches on Google about a product and reads your blog then joins the email newsletter and laterwatches a webinar before converting. The first touch will be organic search.
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