When should I use a U-shaped multi-touch marketing attribution model?

What is a time decay multi-touch marketing attribution model?

Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!

How does the linear multi-touch marketing attribution model work?

Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?

What is a first touch marketing attribution model?

Can someone explain this to me in more detail please.

Difference between W-shaped and U-shaped multi-touch marketing attribution model?

What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?

What attribution model does Google analytics use?

What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already

What are the benefits of mapping a customers' journey?

Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?

How many touchpoints is a customer journey?

Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey through my store. However, I'm n

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found