How easy is it to create a custom multi-touch marketing attribution model?

Yes, creating a multi-touch attribution model is complex but following the right steps gets easier. You can use software or do it yourself entirely.

You'll first need to collect data and know which attribution models worked and which didn't for your business. Next, is to combine all that data in software like Snowflake, Oracle or others and then analyse the data into graphs and charts to understand better.