How easy is it to create a custom multi-touch marketing attribution model?

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

How do I find where my client acquisition is in my marketing campaign?

Hi, I've put together a marketing campaign that spans only over one year, and I will increase the length of it once I become more confident in the results and learn what works and what doesn't. I

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and advertisement positions? Do I have to pay

Can nostalgia marketing be effective for eCommerce stores?

What is nostalgia marketing and can it work well for an eCommerce store?

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

What elements make up a good conversion path for a Shopify business?

I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain loyal to my business. I need to ide

Is real-time bidding (RTB) worth it?

Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has anyone tried this approach before?

Advice on coming up with campaign names.

Hi guys, I need some tips on coming up with good names for some ad campaigns I've been working on. Is there a general guide or rules of thumb that y'all follow when deciding on names?

Best practices for increasing MUV to my site?

Hey guys, what are some of the practices/techniques you use to increase MUV (monthly user visits) to your online store?