How easy is it to create a custom multi-touch marketing attribution model?

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

Can a cohort analysis provide me with an accurate CLV?

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis,

Is dropshipping an effective product sourcing strategy for a Shopify store?

I opened my own Shopify store with very basic marketing knowledge. I purely want to focus on the marketing side of my Shopify store without having to worry about the warehousing and logistics of

Dropshipping hidden costs.

Need some advice please. Can anyone point out any hidden costs that are involved in dropshipping? I'm aware of the basics such as marketing and order fees but I'd like someone with real world exp

What type of content is most effective for businesses to share on Snapchat?

Hi guys, what kind of content have you had the most success with on Snapchat? I stopped advertising on Snapchat about 3-4 years ago but I hear it's becoming more popular again. Has much changed?

What are some ways in which I can use Google ads to promote my Youtube videos?

Does anyone have any tips for promoting Youtube videos using Google ads?

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

What is marketing mix modeling?

I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!

What is Meta’s aggregated event measurement?

Hey guys I've just heard that Meta has released their AEM but I'm not quite sure as to how I can fully utilize it for marketing analytics. Can anyone point me in the right direction please? Cheer