How easy is it to create a custom multi-touch marketing attribution model?
Asked 2 years ago
Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do you think?
Izaiah Moss
Sunday, April 16, 2023
Yes, creating a multi-touch attribution model is complex but following the right steps gets easier. You can use software or do it yourself entirely.
You'll first need to collect data and know which attribution models worked and which didn't for your business. Next, is to combine all that data in software like Snowflake, Oracle or others and then analyse the data into graphs and charts to understand better.
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