How easy is it to create a custom multi-touch marketing attribution model?

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

What attribution model does Google analytics use?

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and advertisement positions? Do I have to pay

What is the difference between Multichannel and Omnichannel strategies?

Hey. I have recently learnt that Omnichannel marketing strategies form part of Multichannel marketing strategies. However, this has caused me some confusion in being able to differentiate between

What is the relationship between real-time bidding and ad exchange?

What is the relationship between real-time bidding and ad exchange?

What is marketing mix modeling?

I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!

Can nostalgia marketing be effective for eCommerce stores?

What is nostalgia marketing and can it work well for an eCommerce store?

What is the difference between an SSP and DSP platforms?

When it comes to advertising, what's the difference between a supply side platform and a demand side platform?

Can a cohort analysis provide me with an accurate CLV?

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis,

Which metrics do I consider for YouTube ad performance?

Hi there. I have recently started implementing YouTube ad campaigns and I am looking to measure the success of these campaigns. Does anyone know which key metrics should be considered for YouTube