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Boosting Shopify Sales: 7 Proven Tips You Should Try in 2023

Rebekah Brace
By Rebekah Brace
Head and shoulders photo of Michelle Meyer
Edited by Michelle Meyer

Updated March 30, 2023.

Two professionals both pointing towards a tablet, displaying a variety of bar charts and pie charts.

The e-commerce landscape is growing increasingly competitive. Shopify alone supports no less than 4.1 million stores in more than 175 countries around the world. However, while the competition levels in this landscape are high, there are amazing opportunities available to business owners too.

As the world continues to transform digitally, consumers spend increasingly more time shopping online. If you can find a way of separating yourself from the other market-leading stores in your industry, you can benefit from significant sales and incredible growth.

The good news? Small changes can make all the difference to your bottom line.

» Struggling to track your Shopify sales? Read this essential guide to Shopify sales reports

1. Ensure Your Site is Mobile Friendly

Around 53% of all orders placed in 2020 were from smartphone devices. If your site isn’t mobile-friendly, you risk losing the attention of your target audience.

  • Responsive Shopify theme: Ensure your Shopify theme is responsive and optimized for mobile devices.
  • User-friendly design: Consider that most mobile devices are touchscreen, therefore your design shouldn't frustrate the user when they tap a button or try to swipe.
  • Simple navigation: Use the limited screen space of a mobile device wisely with a fixed navigation bar and don't nest too many levels in navigation. Users will give up their search if they don't find what they want quickly.
  • Optimized text: Ensure the screen doesn't get overwhelmed by minimizing the amount of text and considering your font type and size.
  • Site loading speed: Ensure each page loads quickly on a mobile device as users get impatient with slow site loading speeds

2. Pay Attention to Product Page Optimization

Shopify store owners often spend a significant amount of time optimizing their checkout page design and other store elements, but they forget to enhance their product pages. Online shoppers can’t interact with these items in person. Instead, they rely on your product information to help them decide whether to convert.

Make sure your product pages include:

  • Excellent product descriptions: Write focused product descriptions that are to the point, but information-rich. Address the user's needs by highlighting how your product will help solve their problem. Refer to your product's features, benefits, and any unique features. Finally, ensure the text is easy to read by using the right font type and size.
  • Multiple product media types: Use different media to help your customer envision how the product will fit into their lives. Photos from multiple angles will provide an overview of the construction and features of the product while a video can demonstrate how to use the product. Ensure that all media has the best production quality to lend credibility.
  • Extra details: Consider using reviews and customer ratings for social proof to help boost your chances of conversion.

3. Optimize Your Shopify Store for SEO

Approximately 92.96% of all global traffic for e-commerce stores comes from a Google search. Optimizing your store for SEO is an excellent way to reach more potential buyers and prospects. There are various ways you can enhance your e-commerce SEO including:

  • Adding a sitemap to Google Search Console
  • Creating unique product pages, product titles, and keyword-rich meta descriptions
  • Creating a site hierarchy that makes your site easy to navigate
  • Ensuring product images are high-quality, load quickly, and use alt-text
  • Creating quality blog content to encourage more traffic

4. Employ Cross-Sell & Upsell Practices

Cross-sell and up-sell techniques can inspire customers to buy as much as possible.

With cross-selling, you suggest more relevant products your customer can add to their cart based on their current or previous purchases. Consider using carousels, recommendations, or bundle deals to highlight complementary items.

By default, Shopify displays a ‘recommended products’ section at the bottom of product pages. This is a great starting point, however, we’d recommend using a Cross Sell Shopify app to add more advanced widgets to your storefront that can help boost engagement with your cross sell products.

Here’s a few common examples of how stores use cross-selling to sell more:

Cosmetics: Buy a cleanser, cross-sell a moisturizer or toner.

Fashion: Buy the look, promote all items your model is wearing along with the primary product.

Gadgets: Buying a digital product? Stockup on batteries, chargers, ect.

With up-selling, you encourage your customers to purchase a better version of your product that includes extra features, thereby increasing the value the customer will receive.

Another great way to upsell is by encouraging users to buy more for increased savings, this is commonly called tiered or quantity discounts. This is a great win-win for both merchants and customers alike, helping to move more units and conveniently rewarding customers when they spend more.

Once again, you can easily add this functionality to your store by installing a volume discounts Shopify app.

Here’s a few examples of how stores use up-selling to sell more:

  • Volume discounts: Buy 2 get a 5% discount, buy 4 get a 15% discount, ect.
  • Buy one, get one free (or at a discount).
  • Mix and Match discount: Offer discounts if select products are ordered together.

» Trading on WooCommerce instead? Follow these WooCommerce upsell and cross-sell tips

5. Advertise Strategically on Social Media Platforms

Social media marketing has a range of great tools for helping you target specific audience groups with different kinds of content, thereby increasing store traffic and generating conversions. You can:

  • Use shoppable posts on Instagram: Highlight your products on Instagram with high-quality images and allow customers to buy your items within the platform. Social commerce is a great way to increase sales by making customer purchases easier.
  • Leverage Facebook retargeting ads: Boost your chances of attracting customers back to your store after they abandon their carts by targeting them with specific campaigns.
  • Collaborate with influencers: Increase your credibility and your brand reach by using influencer marketing to drive e-commerce sales. Partner with an influencer with a strong connection to your target audience to grab the most attention.

6. Offer Discounts & Free Shipping to Convert Customers

Customers are always looking for the best possible deal and a good discount can be the perfect thing to sway undecided customers.

If items stay in a customer's cart for some time without being bought, encourage them to take action with a special discount. This can help to generate more revenue. Or you can offer free shipping when customers purchase a certain amount to increase the average order value.

» Preparing for the holiday season? Boost your e-commerce sales during the holiday season

7. Leverage Email Marketing to Capture Lost Sales

Running an online store means not interacting with customers face-to-face. Therefore, you need a communication channel that's quick, easy, and versatile—i.e., email. Apart from informing customers of any new products or sales, you can also:

  • Follow up on abandoned carts: Remind customers of the items they have yet to purchase and highlight their value so they’re more likely to return to your store.
  • Send back-in-stock alerts: Let your customers know when the items they want to buy are available, so you don’t miss out when customers see an “out of stock” message.

Increase Your Shopify Store Sales

By following these tips, you can increase your Shopify store sales in no time and generate more loyal customers. Remember to track which campaigns deliver the best results so that you can double down on your efforts in specific areas. The innovative profit tracking and calculating app from BeProfit can help you determine where your profits are coming from.

» Curious to see the BeProfit app in action? Test a demo of the app