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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Marketing
Marketing
Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)
Everyone knows that Facebook is the preferred advertising platform when it comes to e-commerce—it's one of the most popular social networking sites, but also one of the most visited sites on the world
Marketing
A Marketer’s Guide to CPM Across Social Media
Cost per thousand (CPM) has evolved to be called cost per mille ("mille" is the Latin word for "thousands"). Marketers use this term to denote the price of 1,000 advert impressions on a single web pag
Marketing
How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers
Learning how to optimize Return on Ad Spend (ROAS) is crucial for any business owner. Understanding this metric allows e-commerce site owners and dropshippers to lower their break-even points, thereby
Marketing
Click Through Rate: Best Platforms to Advertise in 2023
In the world of digital marketing, the ultimate goal is to drive traffic to your website, boost sales, and increase brand awareness. One of the most important metrics to measure the success of a busin
Marketing
TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?
You may be wondering: is it worth it to invest in TikTok ads as part of e-commerce marketing in the upcoming year? Or maybe you were thinking of running some Facebook ads to get more customers to visi
Marketing
How to Sell Product Bundles on Shopify
E-commerce merchants often face the challenge of increasing their store's revenue. While acquiring new customers can be effective, it can also be costly. A more cost-efficient strategy is to focus on
Marketing
4 Simple Steps for Connecting TikTok to Your Shopify Store
As a Shopify seller, you'll benefit from stretching your marketing efforts to every corner of social media, including TikTok. TikTok is a reasonably untapped market that can give you access to a young
Marketing
What Is Web Personalization and the Profits It Can Bring
For many years predicting customers' expectations, wants and needs was one of the biggest challenges marketing had to face. Although merchants all over the world still have to guess and invent new tac
Marketing
Learn eCommerce with Digital Experts
As eCommerce continues to grow, user penetration of the market is expected to reach 82% by 2024. This industry has proven to be able to withstand economics and geopolitical storms, which is why many w
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