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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Marketing
Marketing
Remarketing vs. Retargeting: What’s the Difference?
Many Pay-Per-Click (PPC) advertisers think that remarketing and retargeting are the same concept. This is simply not true. They do have some similarities but use different strategies, different channe
Marketing
Why You Should Use AI in Advertising
The advertising landscape is changing rapidly. Gone are the days of brainstorming a clever headline, matching it with an award-winning visual, and plastering it all over for the world to admire. This
Marketing
What Is Social Commerce and How Can It Drive Shopify Sales?
Social commerce is the use of social media platforms to facilitate or enhance online transactions and boost e-commerce profit margins. Social media can include anything from discussion forums and revi
Marketing
Using Facebook’s Dynamic Ads for Your WooCommerce Store
Dynamic ads are a type of advertisement that can be customized to show specific products or services to users based on their interests and past behaviors on Facebook. They’re created with the help of
Marketing
How to Promote Your Amazon Products for Better Sales
Amazon is easily one of the most valuable marketplaces globally, capable of generating incredible sales for today’s business leaders. In January 2022 alone, the site boasted more than 2.7 billion visi
Marketing
Guide to TikTok Ads for Online Store Owners
TikTok is a social media app with over 1 billion users globally, making it a great platform for online stores to reach new customers and promote their products. TikTok does this by allowing businesses
Marketing
How to Use E-Commerce Influencers to Get More Sales for Your Store
“Influencers” – you’ve probably heard the term before. Heck, you might even know a few influencers yourself! But what exactly is an e-commerce influencer? And why is there all this hype around them? T
Marketing
8 Ways To Increase Organic Traffic To Your Online Store
What Is Organic Traffic? The Simple Definition Even if you’ve just entered the world of eCommerce, are still looking for the most profitable product to sell, or especially if you already have your onl
Marketing
Loyalty Programs for Shopify to Boost Sales: Best Apps and Easy Set Up
Customer satisfaction is often talked about but not given the importance it deserves. A satisfied customer can go a long way in ensuring that your business continues to thrive. Shopify offers quite a
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