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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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5 Pro Tips for Finding Instagram Influencers for Shopify in 2023
Getting reputable influencers to recognize, recommend, and champion products on your Shopify store is a fantastic way to increase sales. At a time when customers are becoming increasingly distrustful
Marketing
5 ways to increase online sales for BFCM 2022
Every Black Friday Cyber Monday (BCFM), brands and retailers come through with generous price slashes and limited-time deals to drive sales. Customers all around the world start queuing up hours in ad
Marketing
Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)
For e-commerce store owners, advertising products on the right platform can mean the difference between massive sales and dwindling revenues. Unfortunately, choosing the correct platform can be challe
Marketing
7 New Pinterest Ad Strategies for 2023 to Expand Your Reach
Pinterest offers phenomenal potential to e-commerce business owners in search of new opportunities, higher sales, and increased revenue. The channel has more than 400 million active users and offers m
Marketing
Are Pinterest Ads Worth It for E-Commerce Sellers in 2023?
Pinterest is a powerful marketing platform for the right companies. Ideal for capturing customers' attention with engaging content and visuals, Pinterest has over 400 million users, making it more po
Marketing
7 Best Practices to Dominate Snapchat Ads in 2023
Would you believe that using Snapchat ads to boost your e-commerce store is the way of the future? Many wouldn't. That's because most people think Snapchat is a social media platform for kids. Granted
Marketing
7 TikTok Ads Metrics E-Commerce Sellers Should Keep an Eye On
TikTok marketing has emerged as one of the best ways to promote an e-commerce business. Not that long after the app was launched, it boasted over one billion monthly active users. In fact, it stole th
Marketing
7 Reasons Snapchat Ads Are Worth It in 2023
There are many skeptics out there when it comes to Snapchat as an advertising channel. Granted, the average conversion rate is only 0.6%—but there's more to this statistic than meets the eye. Data pu
Marketing
Will TikTok Ads Be Worth It for E-Commerce Sellers in 2023?
Love it or hate it, TikTok is taking the world by storm—not only for entertainment but also in terms of marketing. The fact of the matter is that if you own an e-commerce store and you want to keep up
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