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Marketing
Learn to incorporate videos in your ecommerce marketing
The retail landscape of the 21st century has been slowly dominated by eCommerce. Over the last two decades, retail structures have shifted from physical stores to internet ones - mainly due to the acc
Marketing
Leveraging Personalization AI in Your E-Commerce Marketing Strategy
Personalization in marketing is very important for one good reason: research has proven that it works! One of the biggest differences between e-commerce and brick-and-mortar stores is that you don't g
Marketing
6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign
Successful ecommerce businesses need a blend of short-term and long-term marketing to achieve sustainable growth. These two types of marketing previously operated in parallel to each other. But in the
Marketing
Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies
The calculation of ROAS, or return on ad spend, is a metric used to measure the effectiveness of Facebook ads. Depending on the industry, typically, an ROAS ratio of 4:1, or $4 revenue for each $1 spe
Marketing
Influencer Marketing Strategy for E-Commerce Stores Like Shopify
Influencer marketing focuses on using key figures, or influencers, to drive a message to a larger audience. These influencers can be bloggers, celebrities, or other social media users with a large fol
Marketing
How to Add Your WooCommerce Website to TikTok
Learning how to add a website to TikTok could be crucial to any business trying to make the most of their social media presence. TikTok is quickly becoming one of the most popular social media platfor
Marketing
How to Add Facebook Pixel to Shopify
Facebook Pixel tracks conversions and measures the effectiveness of advertising campaigns. Essentially, when a Facebook user visits a website and takes an action that has been predetermined as a conve
Marketing
Shopify Omnichannel Strategies to Boost Your Marketing
Omnichannel strategies are, in a nutshell, marketing strategies that build your brand presence on a variety of channels. This presence is online and it’s also physical. A good example of an omnichanne
Marketing
How to Use and Interpret Amazon Advertising Reports
Amazon advertising reports provide insights into how well your e-commerce ads are performing on Amazon, what traffic they’re driving to your product pages, and how much you’re spending on Amazon ads.
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