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Simplest Way to Install and Use TikTok Pixel on Shopify

Brody Hall
By Brody Hall
Kirsty Macdougall - Editor for BeProfit
Edited by Kirsty Macdougall

Published August 4, 2022.

Hand holding a phone with TikTok logo on display

TikTok Pixel is a measurement tool that helps track the impact of your TikTok ads on your website. It allows you to see how many people clicked on your ad, how long they watched it, and where they clicked next.

Using it, you can optimize your TikTok ad campaigns to ensure you're getting the most out of your investment.

How to Install TikTok Pixel on Shopify

To install TikTok Pixel, simply:

  1. Head to the Shopify app store and, using the search bar, search for TikTok Pixel.
  2. Select the app, and click "Add app" to install.
  3. Accept the integration by clicking "Add sales channel."
  4. Then select "Connect."
  5. To create a new pixel, click the "Create Pixel" button.

To ensure the integration is successful, navigate to your TikTok Business account, hover over "Assets," and click on "Events." Once the page has loaded, you should be able to find your Shopify Pixel in the "Create Pixel" panel if the installation was successful.

If you're yet to create a Shopify store, see our step-by-step guide on how to start a Shopify store.

How Does TikTok Pixel Work?

If you're running a website, you know that generating traffic is only part of the battle. You also need to determine how to measure and track the results of your advertising efforts. TikTok Pixel is one of the most effective ways to do this.

Here's how it works:

First, you add a small piece of code to your website that tracks all the traffic coming from TikTok. Then, when someone clicks on one of your ads, TikTok Pixel will record the click and report back on how many impressions and clicks your ad generated.

This information can help you assess whether your current advertising strategy is working and make necessary adjustments.

If you discover that your ads alone are insufficient in generating enough traffic and sales, you should consider a more omnichannel marketing strategy. As an example, you could utilize other social media platforms like advertising on Facebook or using Instagram to boost conversions.

Can You Use Cookies With TikTok Pixel?

Yes, cookies work with TikTok Pixel. This means that the tool can track users who visit multiple websites that use the tool, which increases its accuracy. As a result, advertisers may end up spending less money on ads that are targeted and effective.

TikTok Pixel Events Supported on Shopify

TikTok Pixel has a number of events that are supported by Shopify. These include:

  • Add payment info The integrated TikTok Pixel app tracks visitors that add their payment information in the checkout flow.
  • Add to cart When a visitor adds an item to the shopping cart, the TikTok Pixel app tracks this data.
  • Complete payment TikTok will also report when a visitor makes a payment.
  • Initiate checkout The app will record if a visitor is ready to make a purchase and is checking out.
  • Search If a visitor performs a search, the app will record the search term.
  • View content TikTok Pixel also tracks when a visitor views a previously nominated page.

TikTok isn't the only application available on the Shopify app store that e-commerce merchants can use to track various metrics. Check out 40 more Shopify apps to increase profits here.