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How to Add Your WooCommerce Website to TikTok

BeProfit logo - a white letter "b" on a purple background
By BeProfit Staff
Joel Taylor
Edited by Joel Taylor

Published July 9, 2022.

Two teens dancing in front of ring light and phone with TikTok display

Learning how to add a website to TikTok could be crucial to any business trying to make the most of their social media presence. TikTok is quickly becoming one of the most popular social media platforms around, with around 1 billion active users as of 2021.

Not only does this channel appeal most to Gen Z, the generation set to be the biggest spenders in the years to come, but can help you connect with your audience elsewhere too. TikTok is perfect if you’re going to use e-commerce influencers to get sales, or you’re hoping to connect with your customers on a deeper level.

TikTok Is Shaping the Future of Advertising

Since it first emerged on the market, TikTok has begun having a lasting impression on the way companies reach their customers. The company has inspired a new age of video-driven content, particularly in the form of fast-paced videos, which we now see on Facebook and Instagram too.

TikTok has also begun taking extra measures to support online stores in reaching their audience online. You can create custom TikTok ads for online stores, work with influencers, and even integrate with various shopping environments. TikTok announced an integration with Shopify in 2020 and has since announced a new integration with WooCommerce in 2022.

These connections allow merchants to sync their store catalog with their TikTok profiles, so it’s easier to promote images and products.

Why You Can't Add a Website to TikTok

Everyone can add a link to their TikTok profile, but if you’re going to ensure this link supports your e-commerce ads, you need to make sure it's clickable. Links on personal profiles aren’t clickable, so you’ll need to upgrade to a business account to get started.

You’ll also need to have at least 1,000 followers for your link to become clickable, which may mean you need to work with a specialist to learn the difference between digital marketing and e-commerce and upgrade your advertising efforts.

If you have a business account and you still can’t add a clickable link to your profile, the problem may have something to do with one of the following:

  • Your device Currently, only the TikTok mobile app allows you to add clickable links to your bio, so you’ll need to make sure you’re on your phone, not your PC.
  • Personal account You might still have a personal account but assume you’ve upgraded to a business account. Make sure you’ve checked.
  • You don’t have enough followers You’ll need to have at least 1,000 followers to add your link, so you may need to invest in more advertising. Read our post on using AI in advertising to learn more.

How to Make Your Website Clickable on TikTok

As mentioned above, to make your website clickable on TikTok, you’re going to need a business account. To convert a personal account to a business account, follow these steps:

  1. Head into your TikTok profile and click on the “menu” icon
  2. Click on “Settings and Privacy” then “Manage Account
  3. Here you should see “Account Controls”, clicking on this will give you the option to switch to a business account
  4. Follow the additional instructions provided

Once you’ve switched to your business account, go back to your TikTok profile and click “Edit Profile”. If your account meets the requirements, you’ll be able to “add your website”. Just type in the link you want to appear for your WooCommerce store.

How to Add Website to TikTok

The process of adding a website to TikTok is relatively straightforward. Here are some step-by-step instructions to guide you:

  1. Go to your TikTok profile
  2. Click on the menu button
  3. Tap “Manage account” and “Switch to business account
  4. Choose the category for your business and click “Next
  5. Go to your “Profile” tab
  6. Click “Edit profile
  7. Add your website URL and hit “Save

How to Add Multiple Websites to Your TikTok Bio

At the moment, you can only add one link to your TikTok Bio, similar to Instagram. This means that if you want to add multiple links, you’re going to need to use a Linktree or Linkinbio service. These tools allow you to create a hub where you can connect to multiple pages from one link.

For instance, you can use the Linktree website to add multiple links to a single URL and copy that URL directly to TikTok.

Making the Most of your TikTok Connection

Once you’ve successfully linked your TikTok and WooCommerce store accounts, you can work by yourself or alongside some of the top e-commerce agencies to create a plan for generating more traffic from TikTok. The more followers you attract to your account, the more visitors you could get to your online store and, hopefully, boost your conversion rate.

Not sure if your ads are making a difference? Read our post on ad trackers for e-commerce.