Is advertising on TikTok cheaper since it's relatively new?

Will TikTok Ads Be Worth It for E-Commerce Sellers in 2023?

Find out if TikTok ads for your 2023 digital marketing strategy will be worth looking into if you have an e-commerce store.

Guide to TikTok Ads for Online Store Owners

Here you'll find an overview of TikTok, how TikTok ads work, and how to create ads to drive traffic to your online store. Read it all here.

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

5 Fundamentals of Planning an Effective TikTok Budget

Find out some aspects to consider when drawing up your TikTok budget for effective ads and why tracking your content can help boost revenue.

4 Simple Steps for Connecting TikTok to Your Shopify Store

Linking TikTok to your Shopify store gives you access to a new market and enhances your customers' experience of your store. Here's how to make the connection.

7 TikTok Ads Metrics E-Commerce Sellers Should Keep an Eye On

Find out how these 7 TikTok ad metrics can help you improve your online store's performance by measuring the efficacy of your advertising campaigns.

How to Add Your WooCommerce Website to TikTok

Learning how to add a website to TikTok is an important part of making the most of your social media presence. Here’s what you need to know about connecting your store.

What is the average click-through rate on TikTok?

Hi, I've just started running my marketing strategy on TikTok, and I'm wondering what CTR I can expect to receive?

How do you lower advertising costs in e-commerce?

I advertise on Facebook, Instagram, and Pinterest, and I found that my marketing expenses have gone so high that it takes up almost half of my store's revenue. How do I lower this expense?

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

How is margin different from profit?

I watched a Youtube video on profit margins when they said margin is different from profit. This I don't understand? I get that you get profit margins, etc. But how can they be separated?

Is the cost of Snapchat ads worth it?

Why does running Snapchat ads seem so expensive? Does anyone here use Snapchat and find it to have suitable ROI to cover the marketing expense?

How do you reach your target audience in TikTok?

How do I decide on my target audience, set up a marketing strategy to reach them on TikTok?

How is the return on ad spend (ROAS) calculated?

Ive never been particularly good at revenue calculation and wanted to know was ROAS is calculated. Is the ROAS formula complicated or is it simple to understand? If it is a bit complicated, is th

Can I solely target mobile devices using Bing Ads?

Hi, I have a Shopify store and I have been working on a device targeting model for my ad campaign, lately Google ads have been giving me a default device targeting that includes desktops, tablets

What is a good profit margin for Shopify?

What does Return On Ad Spend (ROAS) mean?

I have seen the abbreviation ROAS come up numerous times, and I know that it stands for Return on Ad Spend. But what does it actually mean in relation to a business?

What is the ROI of Instagram ads?

How do you measure ROI on Instagram ads?