beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Want to see our dashboard in action?
you can try it here with theDemo Store!

Google analytics: eCommerce vs. enhanced eCommerce?

Asked 3 years ago

What is the difference between eCommerce and enhanced eCommerce on Google analytics and which would you say is better?

Marty Wagner

Tuesday, November 02, 2021

Standard ECommerce systems track clicks, views and overall engagement, while Enhanced ECommerce allows you to go through the step by step process of the entire operation from product view to final purchase, allowing you to follow the process in better detail to better target your intended market.

Dante Thomas

Thursday, March 10, 2022

Standard eCommerce tracks impressions, clicks, and conversion on only the order/ confirmation page while enhanced eCommerce tracks product impressions, and conversions from when a customer adds a product to cart, to choosing a payment method, shipment and checkout.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?