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Google analytics: eCommerce vs. enhanced eCommerce?

Asked 3 years ago

What is the difference between eCommerce and enhanced eCommerce on Google analytics and which would you say is better?

Marty Wagner

Tuesday, November 02, 2021

Standard ECommerce systems track clicks, views and overall engagement, while Enhanced ECommerce allows you to go through the step by step process of the entire operation from product view to final purchase, allowing you to follow the process in better detail to better target your intended market.

Dante Thomas

Thursday, March 10, 2022

Standard eCommerce tracks impressions, clicks, and conversion on only the order/ confirmation page while enhanced eCommerce tracks product impressions, and conversions from when a customer adds a product to cart, to choosing a payment method, shipment and checkout.

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