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Google Analytics: What is an example of a conversion path?

Asked 3 years ago

I'm not sure I understand the purpose behind conversion paths on Google analytics?

Conversion path Google analytics Conversion

Gareth Browne

Friday, November 12, 2021

A conversion path is the steps that a customer takes to complete conversions. It is a full report on the step-by-step process a customer takes from being an ad viewer to purchasing a product from the company, including clicks, page-views, links and final purchase.

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