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What revenue does Google Analytics track?

Asked 3 years ago

Does Google Analytics revenue include shipping costs?

Gareth Browne

Tuesday, November 02, 2021

Google analytics tracks revenue from ads, clicks, traffic, user traffic and essentially anything you tell it to track. Shipping costs, if the platform supports it, are automatically and dynamically added to your analytics statistics individually. The data itself needs to be manually added to your total calculations but the system does support shipping costs as unique metrics when calculating ECommerce.

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