Google Analytics: How do you analyze a conversion path?

Asked 5 years ago

Conversion pathMarketing analyticsConversionConversion ads
+2

Abeeha Qasmi

Sunday, November 14, 2021

Google Analytics allows advertisers to go over conversion paths using one of the following three Multi-Channel Funnel Reports:

  1. Top Conversion Paths give insights about the number and value of each conversion along with the path they were made.
  2. The Time Lag Report evaluates the number of days a user took to convert after his first interaction with your ad.
  3. The Path Length Report pinpoints the number of interactions along with each conversion path.

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