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Google Analytics: How do you analyze a conversion path?

Asked 3 years ago

Conversion path Marketing analytics Conversion Conversion ads

+2

Abeeha Qasmi

Sunday, November 14, 2021

Google Analytics allows advertisers to go over conversion paths using one of the following three Multi-Channel Funnel Reports:
Top Conversion Paths give insights about the number and value of each conversion along with the path they were made.
The Time Lag Report evaluates the number of days a user took to convert after his first interaction with your ad.
The Path Length Report pinpoints the number of interactions along with each conversion path.

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