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What data cannot be tracked by Google Analytics

Asked 5 years ago

Google analyticsData collectionPersonal dataData analytics tools

Gareth Browne

Tuesday, November 02, 2021

It is generally considered illegal to track anything relating to an individuals personal information. As such, IP addresses, user IDs and other such personal or restricted information is legally protected from being revealed or tracked under any circumstance, at least in the U.S.

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