How do I choose the right KPIs?

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

What apps do you recommend each Shopify store should have?

My Shopify is just about ready to publish, and I'm super excited! All that I now need to do is how to enhance and optimize it for maximum ROI. Out of your experience, which apps would you say ar

How much does it cost to make a successful Shopify store?

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

How to Start a Shopify Store: Beginner's Guide

If you want to start a store and sell your products on Shopify, here is an easy-to-follow step-by-step guide to help you get started.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

5 Most Important Sales KPIs for Maximal Customer Retention

Retaining customers can be challenging for any business. Tracking these sales KPIs can help maximize customer retention.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Shopify Shipping: The Choice Shipping Platform For E-commerce Merchants

Shopify Shipping can help you streamline your e-commerce operations and grow your business.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

Shopify vs. Amazon: Which Is Best for Your E-Commerce Store?

Know the similarities and differences between Shopify and Amazon to choose the e-commerce platform that will work best for your business.

Is it free to advertise on Google Ads for new Shopify store owners?

I’m a Shopify store owner and I want to join other businesses in the Google Ads campaign wave. I think my store needs new customers, and using Google ads will actually help me reach my goal of ha

Which metrics and KPIs are relevant for a cohort analysis?

Hi everyone. Can someone tell me which metrics and KPIs are relevant for a cohort analysis? I want to make sure I'm doing this the best way that I can.

What factors influence average order value?

I was looking at my Shopify store's average order value and am confused at what raises and lowers it. What exact factors influence the average order value?

Is dropshipping an effective product sourcing strategy for a Shopify store?

I opened my own Shopify store with very basic marketing knowledge. I purely want to focus on the marketing side of my Shopify store without having to worry about the warehousing and logistics of

How do I create a Shopify report of the orders and returns made ?

I want to get an overview of my product performance so I can see what I need to focus on improving in order to increase my profits and revenue for my store. I'm worried that I may not be making e

What are the usage scenarios of dynamic UTM parameters?

I recently learned about UTM parameters and how helpful they are to Shopify merchants, and I'm trying to figure out how to make my business operate better. I want to start using them in my busine

What are the best practices for increasing average order value?

I want to increase the average order value of my Shopify store. What are the best practices for doing so? Thanks in advance!

What is the best way to do wholesale on Shopify?

I have the basic Shopify package and I'm wondering if it is possible for me to sell the same products to distributers as I do to my online customers? Is it a simple process expanding from a busin