How do you do a financial analysis?

How do I measure the profitability of consumers via segmentation?

I have heard about marketing segmentation and I wanted to implement it in my business. The issue is that I am not too familiar with it. I want to be able to measure my customers' profitability ac

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

How to Perform a Profitability Analysis for Your E-Commerce Store

Performing a profitability analysis for your online or e-commerce store can help you to earn the most profit in today's digital world. Learn how to do so here.

What Is Social Commerce and How Can It Drive Shopify Sales?

Social commerce is a buzzword that has been floating around for a while, but what does it mean and how can it drive Shopify sales? Let's find out.

How to Calculate Shipping Costs for Your Shopify Store

There are five ways to determine Shopify shipping costs: flat rate, calculated, free shipping, weight-based, and parcel-based shipping.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

Be Profitable: Why You Should Care About How Your Data Fits Together

How to use your online store’s performance data to make key marketing and operations decisions.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

How often should AOV be monitored?

I have recently incorporated AOV analysis into my strategy, and I have been closely monitoring the average order value for my store so I can make a few changes. I know that it is one of the essen

What is a good profit margin for Shopify?

How do I set up free shipping on Shopify?

I want to offer free shipping to my customers to up my conversion rates and revenue. But I don't know where to find it?

What are revenue analysis ratios?

What are the best metrics for measuring a product's success?

I want to assess how well my products are doing, especially the new ones, but my current strategy does not seem to be working with all products. What are the key performance indicators that I can

How to find the expected working capital requirement?

Hello, I am just starting a new business, and I read that it is important to calculate the WCR in order for it to launch successfully. So I want to know how to calculate it, and how to interpret

What apps do you recommend each Shopify store should have?

My Shopify is just about ready to publish, and I'm super excited! All that I now need to do is how to enhance and optimize it for maximum ROI. Out of your experience, which apps would you say ar

What are the best practices for eCommerce personalization?

Hi! I run a small candle shop online and want to make customers' experience as great as possible, but, honestly, it's all still new for me so I got lost a little bit. Could you please tell me t

How do dynamic UTM parameters measure product success?

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clie