How does customer profitability influence CRM?

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

What is an example of customer profitability?

I am trying to understand exactly how customer profitability works, as I am relatively new to e-commerce. I am reading a lot about how to calculate customer profitability, and what those values m

5 Discount Techniques to Improve Your Shopify Product Bundles

Find out how to boost sales on your Shopify store with these 5 discount techniques for product bundles.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

5 Ways to Boost Product Profitability for Your E-commerce Store

Are you tired of low-profit margins from your e-commerce store? Here are the five best ways to boost your product profitability

How to Calculate Shipping Costs for Your Shopify Store

There are five ways to determine Shopify shipping costs: flat rate, calculated, free shipping, weight-based, and parcel-based shipping.

Successfully Increase E-commerce Store Revenue With Customer Discounts

Ready to boost e-commerce sales and revenue? Find out how customer discounts can help you achieve this.

What Is Social Commerce and How Can It Drive Shopify Sales?

Social commerce is a buzzword that has been floating around for a while, but what does it mean and how can it drive Shopify sales? Let's find out.

Customer Profitability Analysis: Benefits, Formula, and Step-By-Step Guide

Customer profitability analysis is a tool that any business can use to measure its success. This post will explain how to conduct a customer profitability analysis.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

What apps do you recommend each Shopify store should have?

My Shopify is just about ready to publish, and I'm super excited! All that I now need to do is how to enhance and optimize it for maximum ROI. Out of your experience, which apps would you say ar

Why do existing customers become more profitable over time?

Is it because it is easier to sell to existing customers that they are more valuable to the business?

Can I advertise my Shopify store on Instagram?

How do you analyze product profitability?

Hi guys, I need help on how to analyze and measure a product's profitability. Which technique is most commonly used?

How do dynamic UTM parameters measure product success?

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clie

What is the best way to interact with customers online?

Hello everyone. I've learned that engaging with customers was very important when I used to manage a brick-and-mortar store. I've started an online business through Shopify, and I want to incorpo

Why won't my Shopify connect to Instagram?

Hey all, I have a lot of followers and interaction on my Instagram, and I figured that I could integrate my Instagram profile to my Shopify store and direct the existing traffic to my store. But

Are loyalty programs profitable for an online store?

I have recently started my own e-commerce store selling sporting equipment. I have been told that it may be beneficial to offer a loyalty program for my customers. I don't really see how this wou

Why are repeat customers more valuable than new ones?

I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why returning customers are considered m