How does customer profitability influence CRM?
Asked 2 years ago
I've started running customer relations management through HubSpot, and I wondered whether the customer profitability aspect would affect this system and how it would fluctuate.
Timmy Marshall
Tuesday, February 22, 2022
Customer profitability refers to a company's financial returns from serving its customers. A high number of happy customers means a greater chunk of profit.
In contrast, customer relationship management is about maintaining a healthy relationship with existing and new profitable clients. CRM has a direct relation to profitability. A greater customer profitability ratio indicates successful customer relationship management.
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