How does customer profitability influence CRM?

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

What data does a CRM hold?

So I've heard that a CRM is good for a business to have and maintain and I've opened a sheet to try and set one up for myself. However, I am not sure what information I should be gathering or wha

What is a customer profitability analysis?

So I understand that one would need to determine how profitable each customer is, but what does the analysis even look like?

Why is customer profitability analysis important in e-commerce?

Hey all, do I really have to learn how to analyze customer profitability? It seems so involved. It looks like I have to run through customer service, fulfillment, returns, etc. Can't I just run m

Successfully Increase E-commerce Store Revenue With Customer Discounts

Ready to boost e-commerce sales and revenue? Find out how customer discounts can help you achieve this.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

Customer Profitability Analysis: Benefits, Formula, and Step-By-Step Guide

Customer profitability analysis is a tool that any business can use to measure its success. This post will explain how to conduct a customer profitability analysis.

5 Discount Techniques to Improve Your Shopify Product Bundles

Find out how to boost sales on your Shopify store with these 5 discount techniques for product bundles.

What Is Social Commerce and How Can It Drive Shopify Sales?

Social commerce is a buzzword that has been floating around for a while, but what does it mean and how can it drive Shopify sales? Let's find out.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

5 Ways to Boost Product Profitability for Your E-commerce Store

Are you tired of low-profit margins from your e-commerce store? Here are the five best ways to boost your product profitability

How to Calculate Shipping Costs for Your Shopify Store

There are five ways to determine Shopify shipping costs: flat rate, calculated, free shipping, weight-based, and parcel-based shipping.

What is a good profit margin for Shopify?

How do I advertise my Shopify products on Instagram?

Hello everyone. I want to promote my Shopify products on Instagram, where do I begin?

How do I set up free shipping on Shopify?

I want to offer free shipping to my customers to up my conversion rates and revenue. But I don't know where to find it?

What is the best way to do wholesale on Shopify?

I have the basic Shopify package and I'm wondering if it is possible for me to sell the same products to distributers as I do to my online customers? Is it a simple process expanding from a busin

What is included in financial analysis?

Hello everyone, I've never done a financial analysis before. Where do I begin, and what do I look at?

What loyalty program do you use for your Shopify store?

I have been browsing online for a loyalty program to use on an online store, and was wondering if anyone can suggest one that they use for their own Shopify store? I am looking for something to m

Why do existing customers become more profitable over time?

Is it because it is easier to sell to existing customers that they are more valuable to the business?