How often should AOV be monitored?

AOV can be measured daily, weekly, or monthly depending on your company's goals. To start, it can be monitored daily, then, if it fits best, move on to weekly AOV analysis if you set monthly goals for your business. Once you have established the baseline, you will be able to track customer behavior. An increased AOV signifies a higher ROI (Return on Investment) and ROAS (Return on Ad Spend) — and vice versa. To monitor the overall health of your business, look at other KPI metrics and analyze every aspect of your business as new campaigns, or buying seasons affect AOV.