How often should AOV be monitored?
Asked 4 years ago
I have recently incorporated AOV analysis into my strategy, and I have been closely monitoring the average order value for my store so I can make a few changes. I know that it is one of the essential metrics for sellers to look at, but I’m not sure if it needs frequent analysis or not. How often should I measure my average order value? Thank you!
Donnell Cash
Saturday, July 02, 2022
AOV can be measured daily, weekly, or monthly depending on your company's goals. To start, it can be monitored daily, then, if it fits best, move on to weekly AOV analysis if you set monthly goals for your business. Once you have established the baseline, you will be able to track customer behavior. An increased AOV signifies a higher ROI (Return on Investment) and ROAS (Return on Ad Spend) — and vice versa. To monitor the overall health of your business, look at other KPI metrics and analyze every aspect of your business as new campaigns, or buying seasons affect AOV.
Please follow our Community Guidelines
Related Articles

Wix vs. Shopify for Dropshipping: Which Is Better?
Brody Hall
May 2, 2023

Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4
Ashley Stander
December 29, 2022

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers
Rebekah Brace
April 20, 2023
Related Posts
Can't find what you're looking for?