How often should AOV be monitored?
Asked 2 years ago
I have recently incorporated AOV analysis into my strategy, and I have been closely monitoring the average order value for my store so I can make a few changes. I know that it is one of the essential metrics for sellers to look at, but I’m not sure if it needs frequent analysis or not. How often should I measure my average order value? Thank you!
Donnell Cash
Saturday, July 02, 2022
AOV can be measured daily, weekly, or monthly depending on your company's goals. To start, it can be monitored daily, then, if it fits best, move on to weekly AOV analysis if you set monthly goals for your business. Once you have established the baseline, you will be able to track customer behavior. An increased AOV signifies a higher ROI (Return on Investment) and ROAS (Return on Ad Spend) — and vice versa. To monitor the overall health of your business, look at other KPI metrics and analyze every aspect of your business as new campaigns, or buying seasons affect AOV.
Please follow our Community Guidelines
