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Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Published July 27, 2022.

Person holding phone in hand with Facebook login page on display

The calculation of ROAS, or return on ad spend, is a metric used to measure the effectiveness of Facebook ads. Depending on the industry, typically, an ROAS ratio of 4:1, or $4 revenue for each $1 spent on ads, is considered sustainable. This metric can help you determine whether your Facebook ads are effective at generating revenue and helping you achieve your business goals.

Learn how to create effective ads that get results and improve your bottom line with these effective Facebook ROAS strategies.

1. Define Your Target Audience

Before creating a campaign, knowing your target audience is the key to success when running Facebook ads. You can target people by their interests, demographics, and even their behaviors.

To define your target audience, you'll need to know who your ideal customer is. What are their interests? What are their demographics? Of course, this doesn’t have to be estimated. There are various Facebook ad tools that will help collect customer data and allow you to run more targeted ads to different demographics, like BeProfit.

Once you have a good idea of who your target customer is, you can begin targeting them with directed ad campaigns. It's important to tailor your ads to match the interests of your target audience and to use the correct demographics when targeting them as well. If you sell women's lingerie, it's no use directing your ads to middle-aged males.

2. Run Dynamic Ads

Facebook Dynamic ads are a great way to improve your ROAS by targeting people who have already shown an interest in your products or services, you can save money on advertising and see a better return on investment.

To create dynamic ads, you'll need to create a custom audience of people who have visited your website or interacted with your brand in some other way. You can then target this audience with dynamic ads that feature products or services they might be interested in.

To do this, simply follow these steps:

  1. Head to Ads Manager
  2. Click “+ Create
  3. To create your campaign, choose between the various objective types, whether that be "Catalog Sales", "App Installs", "Lead Generation", "Conversions", "Traffic", or "Messages"
  4. Select your catalog according to the objective, ad set, or ad level
  5. Click “Finish” to roll out your dynamic ad campaign

Since dynamic ads are automatically customized for each individual, they're more likely to result in a sale than traditional Facebook ads. As a result, you should see a higher ROAS for your advertising dollars.

3. Monitor and Track Campaign Data

Facebook ads are a great way to reach new customers and promote your business. However, it can be difficult to track and monitor the success of your ad campaign. If you use platforms like WooCommerce to run your online store, BeProfit is a tool that can help you do just that.

Once you've created a BeProfit account, the first thing you'll need to do is connect it to your WooCommerce account. This will allow our service to collect data on your ad campaigns. Once setup is complete, BeProfit will then show you how many impressions your ads have received, how much money they've generated, and more.

How to Calculate and Measure Facebook ROAS

To calculate Facebook average ROAS, simply divide your campaign's total revenue by its total ad spend. This calculation will give you an idea of how much revenue each dollar of advertising spend generated for your business. It's also important to measure Facebook ROAS against your overall goal for the campaign.

By calculating and measuring Facebook ROAS, you can ensure that your Facebook advertising campaigns are effective and profitable.

To learn more about strategies you can implement to optimize Facebook sales, check out our guides on Facebook campaign budget optimization and Facebook conversions API.

Be Better With BeProfit

Maximizing Facebook ROAS is just one of the many things offered by BeProfit. Our tools can provide you with everything you need to track and analyze the essential metrics of your site and store performance to grow your e-commerce business to your vision. Get started with BeProfit today.