Is Shopify Analytics suited to bigger brands?
Asked a year ago
Hi there. I have an E-commerce store which yields roughly 30 000 customers per month, and I am looking to start using Shopify Analytics for data analysis. However, I am not sure whether Shopify is far-reaching enough for analysing the data of my brand. Anyone have any insights? Thanks in advance!
Jolina Regin
Friday, December 09, 2022
Yes, Shopify Analytics can be used by bigger brands for some features it is even more powerful than Google Analytics. The best thing is to use Google Analytics together with Shopify Analytics. They both have their strong points, Shopify Analytics is best for sales data. On the other hand, Google Analytics is best for website data. Shopify lacks key metrics like Customer Lifetime Value, and Average Order Value.
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