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How do I track incremental profit as a result of advertising?

Asked a year ago

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this incremental profit and compare it to the revenue before advertising? TYIA

Abeeha Qasmi

Wednesday, January 18, 2023

There are several ways to measure the effectiveness of your ads. The most common method is called cost per Impression or CPI. This metric shows how much it costs to reach 1,000 people with your ad.

You can also measure your click-through rate (CTR), which shows how many people click on your link after seeing it in an ad campaign. However, evaluating only this metric may not suffice as it doesn't consider where people click on the link and whether they buy something from you.

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