What are the benefits of using analytics for my e-commerce store?

How does Snapchat target its audience?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

TikTok: Is targeting a young audience ideal for long-term profitability?

I have a vibrant WooCommerce store that has been doing good lately. I am trying to plan for its future growth and profitability. I'm contemplating including Tik Tok in my marketing campaigns beca

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)

Discover how incremental margin can help you manage the profitability of your e-commerce store. Explore the formulas and best practices listed here.

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

How do I use heatmaps for my e-commerce store?

Hello. I am looking for ways to boost conversions for my e-commerce store, and I have found out that using heatmap analysis is an effective way to do this. I am therefore looking to implement hea

How do I get more views on my TikTok ads?

So I've started posting and running ads on TikTok but I don't seem to be getting many views and I'm not sure why. Is there a trick to the algorithm that I should know of?

In which ways do session recordings help to improve CRO?

Hi there. I have recently learnt that session recordings are recordings of mouse movements made by users on an e-commerce website, and that these recordings can be useful in helping to improve CR

What are dynamic heatmaps?

Hi there. I have been using traditional analytics to provide me with insight about how many individuals visit my e-commerce store site, however I have recently heard about how using dynamic heatm

Will creative ad campaigns give me a good ad performance on Tik Tok?

Should I focus on making creative ad campaigns for my Shopify collection if I want good ad performance on Tik Tok? I have a long-term running Shopify store that has been performing well. However

Tiktok ads: Does the engagement rate determine the ad spend?

I have been looking to expand my business from my small target niche to a broader audience, and I have observed that I need to increase my ad reach online. Therefore, I want to create an engaging

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m