What are the benefits of using analytics for my e-commerce store?

Can I solely target mobile devices using Bing Ads?

Hi, I have a Shopify store and I have been working on a device targeting model for my ad campaign, lately Google ads have been giving me a default device targeting that includes desktops, tablets

How does Snapchat target its audience?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)

Discover how incremental margin can help you manage the profitability of your e-commerce store. Explore the formulas and best practices listed here.

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

Which tactics are good for identifying a potential target market?

What are some good ways to identify a target audience? Are there specific factors to take into account?

How do you reach your target audience in TikTok?

How do I decide on my target audience, set up a marketing strategy to reach them on TikTok?

Should I review my ad's keywords that generate clicks and adjust them?

I started my Google Ads campaign for the purpose of reaching my target audience and making my paid campaigns much more effective and stronger than they currently are. So far, I am managing to gen

How do I get more views on my TikTok ads?

So I've started posting and running ads on TikTok but I don't seem to be getting many views and I'm not sure why. Is there a trick to the algorithm that I should know of?

Will creative ad campaigns give me a good ad performance on Tik Tok?

Should I focus on making creative ad campaigns for my Shopify collection if I want good ad performance on Tik Tok? I have a long-term running Shopify store that has been performing well. However

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m

Tiktok ads: Does the engagement rate determine the ad spend?

I have been looking to expand my business from my small target niche to a broader audience, and I have observed that I need to increase my ad reach online. Therefore, I want to create an engaging