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Will segmenting the target audience on TikTok improve ad performance?

Asked 2 years ago

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for my brand. I feel that collecting my client data to target new market segments has been relatively difficult on Facebook Ads, and it has made my growth projections inaccurate. A friend recently recommended Tik Tok, but I'm not sure if I am not so sure. Can I improve my ROAS and my store's conversion rate if I advertise on TikTok using good ad creative and fine-tuned targeting?

Abeeha Qasmi

Tuesday, November 01, 2022

As a brand launching its ad campaign on TikTok for the first time, you should always opt for broad targeting. It will allow your business to engage with wider audiences and explore its full potential. You can later use the audience breakdown feature to filter your desired clientele and redirect your resources accordingly. Furthermore, TikTok offers value-based optimization to ensure your ad is visible to people most likely to convert.

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