What does a high return rate percentage mean for my Shopify store?
Asked 4 years ago
I sell activewear and I want to increase my store's conversion rate, but I've had a lot of product returns from customers in the last month. I have been losing a lot because of the costs, and I'm not sure what this means for my business. What is a good product return rate?
Conor Valenzuela
Sunday, July 03, 2022
The average online store return rate is 18.1%, but it is common for some businesses and industries to yield higher returns.
A high product return rate is an alarming signal that your customers are unsatisfied with doing business with you. It could be the product, customer service, fulfillment, or anything related that is affecting it. Hence, the majority are returning their purchases with you.
It would be best to urgently examine your business aspects' and identify where you're falling short. Take a deeper look at why your customers are requesting returns. Fix the issue to enhance your customer satisfaction rate and attract more customers.
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