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What is the average CAC for an e-commerce store?

Asked 2 years ago

What is the average and ideal CAC?

Marty Wagner

Monday, March 21, 2022

Customer Acquisition Cost (CAC) assists you with knowing whether your marketing strategies are working and the best techniques to get the most significant ROI. While the average CAC fluctuates for variable factors, in the web-based business industry, the average CAC is around $45. It also differs in the different e-commerce enterprises, where some have a higher CAC than others.





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