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Can a cohort analysis provide me with an accurate CLV?

Asked 2 years ago

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis, curate marketing strategies, etc. I'm wondering whether it will be able to provide an even more accuarte customer lifetime value in comparison to the Shopify store analytics report. Thoughts?

Jolina Regin

Monday, October 03, 2022

Yes, a cohort analysis can help you find the accurate CLV and also improve lifetime value. In a cohort analysis you'll calculate the average revenue per cohort instead of per user. It's a better method compared to the historical method of calculating Customer Lifetime Value.

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