Can a cohort analysis provide me with an accurate CLV?
Asked 2 years ago
Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis, curate marketing strategies, etc. I'm wondering whether it will be able to provide an even more accuarte customer lifetime value in comparison to the Shopify store analytics report. Thoughts?
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