Which KPIs should be included in an e-commerce report?

Here are some of the essential KPIs for any e-commerce report that you should keep track of:

1. Average Order Value: This is the essential indicator for e-commerce websites. AOV tracks the average amount of money spent on each order placed by the customer.
2. Conversion Rate: CR is the number of visitors who completed a goal on your website. This KPI helps you track the performance of a campaign or an ad.
3. Cart Abandonment: Cart abandonment rate is the percentage of people who added the products to their cart but did not buy them.