What are the best KPIs for Instagram?

The top metrics to track are as follows: total follower engagement, Total impressions and reach, follower growth rate, the best times to post things, total traffic to your page, total hashtag engagement, number of branded tags you can find and total mentions. There are a few other metrics but these are good starting points to track first.

The best KPIs to track for Instagram ads are engagement rate, follower growth rate, reach and impressions, Instagram stories metrics, referral traffic, best posting times, and analyzing your mentions on Instagram.

Keep a performance report to track all your KPIs to hold your Instagram campaigns accountable for performance.