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How is the conversion rate of Google ads calculated?

Asked 3 years ago

Is there a formula to determine how much of the traffic generated from ads are converting?

Conversion Conversion rate Website traffic Conversion rate

+1

Abeeha Qasmi

Sunday, November 14, 2021

Conversion rate is an excellent parameter that determines the percentage of people who respond to your website. For Google, the conversion rate was 4.40% on searched networks. While for displayed networks, it was around 0.57%. You can easily compute the conversion rate of your Google ads by the following equation:
Conversion Rates = Total Conversions/Total Interactions That Led To Conversion × 100

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