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Which metrics should I track on a marketing dashboard?

Asked 2 years ago

Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also decided to invest in a marketing dashboard that will allow me to easily track the progress and see where I need to improve my strategy. Which metrics have you found to be important? Thanks!

Marketing Marketing campaigns E-commerce dashboard Marketing dashboard

+4

Abeeha Qasmi

Friday, October 07, 2022

I'd recommend tracking the following metrics as they have a direct impact on your store revenue:
The sales conversion rate: sales made in a given period, divided by the total number of visitors.
Average order value tells what customers are willing to spend on your products.
Average order value per sale. It will give you an overall idea of how much customers are willing to spend per item purchased.

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