Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

Which metrics should I track on a marketing dashboard?

Asked 2 years ago

Hi, I opened an e-commerce store using Shopify and I've mapped out a marketing campaign for myself that will be taking place on both Facebook and IG. I also decided to invest in a marketing dashboard that will allow me to easily track the progress and see where I need to improve my strategy. Which metrics have you found to be important? Thanks!

Marketing Marketing campaigns E-commerce dashboard Marketing dashboard

+4

Abeeha Qasmi

Friday, October 07, 2022

I'd recommend tracking the following metrics as they have a direct impact on your store revenue:
The sales conversion rate: sales made in a given period, divided by the total number of visitors.
Average order value tells what customers are willing to spend on your products.
Average order value per sale. It will give you an overall idea of how much customers are willing to spend per item purchased.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

How to Add Facebook Pixel to Shopify

Brody Hall

How to Add Facebook Pixel to Shopify

How to Bundle WooCommerce Products to Maximize Your Profits

Ashley Stander

Profit Optimization

How to Bundle WooCommerce Products to Maximize Your Profits

How Suntouched Double Their Profits and Cut Expenses in Half

Staff Editor

Profit Optimization

How Suntouched Double Their Profits and Cut Expenses in Half

Ekin Ozcan

Ashley Stander

Jaques Cilliers

Rebekah Brace

Ashley Stander

Ashley Stander

Brody Hall

Ashley Stander

Can't find what you're looking for?