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What is the average conversion rate for Google Ads?

Asked 3 years ago

What would you say is the average conversion rate and the best achievable conversion rate?

Emilė Kleopatra Miežlaiškytė

Friday, November 12, 2021

The top 10% of best performing Google Ad accounts have a conversion rate of around 11.50%. This is achievable will excellent strategy, knowledge and hard work. However, the median conversion rate is just under 2.50%, while top 25% of the accounts usually manage to double it. Based on this you could say that the average rate is about 4 to 6%.





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