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Track real-time P&L metrics for immediate financial insights.

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Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

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Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

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What does CPA mean in advertising?

Asked 3 years ago

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they different things entirely?

Cost per action (cpa)Advertising

Jolina Regin

Wednesday, October 20, 2021

Cost Per Acquisition and Cost Per Action both mean the same, it’s an important metric in digital advertising when measuring successful conversions. It tells you whether your advertising strategy is working or not and gives you control over tracking and maximizing the  ROI across various channels. You can control your advertising costs since you only pay for an ad when a specific action is completed. 

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