What is the difference between traffic and conversion ads?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

How do I create a conversion ad campaign on Facebook?

Hi, I'm relatively new to social media marketing and have been learning a lot! I now want to build an ad campaign for conversions on Facebook, but I don't know where to begin. Any guidance would

Can you track conversions on TikTok?

If so, where do I go to find TikTok's analytics to track the conversion rate, CTR, CPM, etc.?

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

Calculating CTR For Beginners: Formulas, Guides & Examples

Analyzing a business's click-through rate can provide valuable insight into its advertising performance.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

How do we get more traffic to our website?

Good morning everyone. We currently have a social media network, and we've also just set up our website. We've been trying to feed our traffic on social media through our website, but it doesn't

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

How much does it cost to put an ad on YouTube?

I want to start marketing my business on YouTube. Does anyone know how much I can expect to pay per ad?

Do snap chat ads have a good conversion rate?

Hi, I've noticed that Snapchat's CPC is relatively high compared to some of the other social media platforms. Is it worth marketing on Snapchat?

What is last click or direct conversions?

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this increme

Does Facebook pixel cost money?