Are there any benefits that come with tracking micro conversions?
Asked 2 years ago
Hi there! I run an E-Commerce store where I sell products with conversion times that are not long. As far as I have heard, tracking micro conversions is more beneficial when selling products with long conversion times. Therefore, is it still beneficial for me to track this metric? Does anyone know of any benefits that come with tracking micro conversions? TYIA.
Jolina Regin
Sunday, December 04, 2022
Tracking micro conversions is beneficial especially when selling items with long conversion times because they allow you to track the progress of a campaign before sales happen. It also helps you compare results between different ad campaigns. It gives you a fuller picture of your site performance and to know how people use your website. Lastly, they help you in identifying which areas to focus on for conversion rate optimization.
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