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How do I find and track the ROI for Google ads?

Asked 3 years ago

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

Gareth Browne

Thursday, November 04, 2021

The formula for ROI is calculated as - Total Revenue, minus overall costs, then divide by overall costs for the total. Google analytics does have a profit calculator added to it, and there is a litany of apps that can do it for you.

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