beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Want to see our dashboard in action?
you can try it here with theDemo Store!

Are Google ads in CPC or CPM?

Asked 3 years ago

Which bidding format does Google use?

Gareth Browne

Friday, November 05, 2021

Both. CPC is Cost Per Click, CPM is Cost Per Thousand Impressions, both are ad models you can use. You pay a variable rate for the CPC model, whereas CPM makes you pay for every thousand clicks.

Write an answer...


Please follow our  Community Guidelines

Can't find what you're looking for?